Girlsway

Girlsway launched in 2014 under Bree Mills, then head of production for Gamma Entertainment. XBIZ's 2024 tenth-anniversary retrospective directly dates the launch and describes Mills' plan to build a premium, audience-responsive all-girl imprint.

The brand evolved from several narrower lines into a broader studio built around recurring series, features and mini-series. Mills has described that shift toward larger story worlds as central to Girlsway's growth.

Girlsway later became a core property in the Adult Time ecosystem while retaining its own production identity. Industry coverage continues to document new Girlsway releases and anniversary projects, confirming that the studio remains active rather than functioning only as an archive.