Studio profile

Private.com

Private is one of the oldest internationally recognized adult media brands, founded in Stockholm in 1965 by Berth Milton Sr. Private Media Group later launched Private.com as its flagship internet property.

About

About Private.com

Private traces its history to Stockholm in 1965, when Berth Milton Sr. founded the original Private magazine.

The brand expanded from print into films, physical media, licensing and digital distribution, with Private.com becoming the flagship web property from 1997.

Public ownership histories report that WGCZ Holding acquired Private Media Group in 2019, providing the modern parent-company context while preserving Private Media Group as the historical operating identity.

Brands

Private labels

Private GoldPrivate Black Label
Connected people

People associated with Private.com